A well-designed site is essential to attracting new visitors and ensuring your existing site visitors keep coming back for more. After all, your website is essentially your shopfront; it’s usually the first thing that new customers or clients see, and a great chance to make a good impression. A poorly designed site can put customers off your company before they’ve even had a chance to read about your work, and with the wealth of information available at their fingertips it’s easy for them to move on to another company. In this article we’ll outline the best ways to utilise design to create a lasting impact with your website and provide a really great experience for your customers.

Consider a rebrand

The graphic design of your site – essentially the first thing a customer sees – is the first impression that your customer gets of your company. The way your website looks is an essential part of building your brand, and it’s important to ensure that every facet of that brand is as polished and professional as possible. Your logo should be of the highest quality, with your brand personality entailing exactly what your company is about. A good Logo Maker can help you really perfect this. Think about it this way: if you were looking to buy a new pair of shoes, would you go to ASOS (a strong brand with a well-designed site) or a bargain site like ShoesUKDirect? If we had to guess, we’d say most people would opt for the former, even if the shoes were more expensive: it’s easier to part with our money when the site we’re buying from looks professional. At the end of the day, good design makes us feel good, and that’s really all we’re trying to achieve with site design.

It all comes down to trust….

If you suspect that the design of your site working, then it might be time to think about a rebrand. Browse some sites that you like the and have a chat to your designer about how you can make these ideas work for you. A rebrand can inject some much-needed energy into a website that’s looking tired, and create renewed interest in what you have to offer. It doesn’t have to be costly: there may be a few tweaks (like a logo re-design, or change in colour scheme) that can have a real effect with just a little work.

Just like Coca-Cola, make sure you keep up with changing trends.

Think about your audience

People buy the lifestyle that your product promotes: that’s why first defining your target audience is essential in building a strong brand. Have you ever been on a website that is so far removed from their target audience that the content makes you feel uncomfortable? They don’t use the same language as their audience, and the brand just feels ‘off’. 

This is where market research comes in. Boil down exactly who your customer is and work from there. Investigate the competition thoroughly and keep them in mind as you work through the design of your site. Keeping the customer at the forefront of your design helps you to ensure that everything do is working to bring in customers, and keeping an eye on the competition means you’ll always be one step ahead of the curve. 

To better understand your audience, you can start by downloading this market research plan  provided by the experts at Flex MR.

What are some examples of great design you’ve come across? Share them with us in the comments!