Digital Marketing is the way forward. This is because the internet allows interaction with your customers in real time. Today most people have the internet at the fingertips throughout the entire day. At home, at work and constantly on their mobile phone. If your business is not present on the digital media channels enjoyed by your customers or if you business’ online presence is not optimised on those channels then you are losing customers to your competitors who are online and who are optimised. There are 5 key steps to improving your online presence.


Search Engine Optimisation, better known as SEO, is the process of improving your websites rank in the search engine results page. In other words, SEO is a way of getting your website to the top of the list for Google, Yahoo and Bing. There are a few basic methods to use when implementing SEO.

Website readability

This is a great place to start. Ensure your website is easy to read. Not only for humans but also by search engines. First of all the content that you have on your site should be relevant and make sense to the reader. Stick to content that is relevant to your products and services and try to avoid using over complicated language. Structure your pages by using headings and subheadings. Also use SEO friendly URLS and page titles that have keywords in them.


Keywords are words and phrases that would typically be used by your customers to find your website. Keywords are the search terms that lead search engines to your business. Use relevant keywords in your pages, page titles and links in order to drive customers to your website. Remember you can’t overstuff your site with random keywords, search engines are clever enough to recognise this cheap cheat.


By having links to your website coming from trusted, high quality sites and vice versa helps increase your rank on search engine results. Links can also include listings websites and directories. In order to build better links, your website needs to be trusted and of high quality as well. Following SEO guidelines will help your site to get to this standard.


PPC stands for pay-per-click, which is a form of online advertising. You (your business) will pay Google every time a customer clicks on one of you adverts. This is because the ad itself is a link to your website. It is a great way to drive targeted customers to your website. The amount you pay, or cost-per-click, varies on the keywords that you use in your ad. Keywords differ in price depending on how popular or sought after they are. You can use Google AdWords as a tool to build and review your PPC campaigns. You can have more than one ad running at once.

Content Creation

Having clear, relevant and interesting content is essential to successful digital marketing. This is true at all stages in your digital marketing plan. From the content on your website, to your online ads to your social media posts. Your customer has to want to read your content. While they are reading they need to be able to understand it. Finally you want your customer to read to the very end. Everything online moves at a very fast pace. Any waffling will lead to losing your audience.

Email Marketing

Creating professional emails that encourage visits your website and promote your products is a great way to market your business. The main goal of email marketing is to encourage returning customers and repeat sales. For example when someone makes a purchase online, an email address is one of the standard contact details that is required. If they tick a box that signs them up for upcoming promotional information that gives your company the right to send them emails with information relating to stock, prices, events, and sales. You can track what adverts receive more response than others using online tools. You can also target specific adverts to relevant customers. For example, if you have a pet store you can send information on cat products to everyone who has bought cat products in the past. You can do the same for dogs, rabbits and fish etc.

Social Media

Social media is a fantastic way of maintaining active communication with your customers throughout the day. There are two ways to market your business on social media. Through advertising and through organic marketing. The best practice for social media marketing is to be active across multiple channels. Of course it is essential to conduct customer research first. If there is a channel that your target customers are less likely to use then it may be a waste of your resources to post content there. Be consistent with your organic posts. Try to post the same number of times every day, week and month. Post captivating content that is relevant to your customer. Host competitions and give your customers a chance to be featured on your page. Social media is a great way to build upon your customer relationship.

How to improve your business’ Digital Marketing now

If you are still feeling overwhelmed or confused by this information then do not worry. You can contact a professional digital marketing agency such as Smarter Digital Marketing for help with SEO, PPC, Email, Social Media and more. At SDM not only will you receive an expert digital marketing strategy tailored to suit your business, you will also learn more about how you can build upon your digital marketing development.